Communication (BS) - Advertising

Program is ONLINE beginning Fall 2013!

NOW accepting applications for the FALL 2013 semester. Apply TODAY!

Program Description:

The BS in Communication prepares those interested in entering specific communication professions. The concentration in Advertising is designed to prepare students for careers in advertising agencies, the media, marketing or in-house advertising departments of organizations, or non-profit or political communications. Students learn skills used in both creative and business aspects of the advertising profession. They take courses in copywriting for print and broadcast, print ad computer layout and design, broadcast production, media planning and sales, consumer behavior and strategic advertising campaign development, as well as communication courses in public speaking and persuasion. In addition, students learn about the history of advertising, laws and regulations affecting advertising, and social and ethical issues of advertising which affect society. Students also earn a minor in Business, Health Promotion, Criminal Justice or Psychology.

Information Unique to Distance Education Program Admission and Enrollment:

The online BS-Communication program will deliver upper-division coursework entirely online to a group of 20-25 students - primarily to those who have completed, or are close to completing, required coursework through a college transfer program (or equivalent lower-division coursework). During four semesters (2 academic years) not including summers, Appalachian faculty will deliver approximately 57 semester hours (full-time) of program courses in areas such as communication, media, and advertising, and minor courses in either business, health promotion, criminal justice, or psychology. A minor is required for the major; business and health promotion are online; face-to-face psychology or criminal minors are also available (see minor requirements below).

Admission Requirements:

Step 1: Admission to the University: Appalachian State’s Undergraduate Transfer Admission Requirements

Application for Admission: The application for admission must be complete (online application submitted, the fee paid, and all required supporting documents received) and ready for review by the applicable deadline. Please continue to log into your application to check for missing items until you receive notice that you have been admitted to Appalachian State University.

Since this is a transfer program, no test scores (ACT or SAT) are required for admission.

Step 2: Admission to cohort (group):

In addition to meeting the University's Admission requirements (re: Step 1), to enter this distance education transfer program, students must also meet the cohort entry requirement: a minimum of 50 transfer hours are required to begin the cohort program. To determine if your coursework transfers to Appalachian, please visit the transfer equivalency screen.

Applicants will be considered on a first-come, first-served basis according to the date the application and all supporting documents (which reflect the applicant is admissible) are received; however, priority consideration for admission will be offered an applicant who applies by the appropriate deadline and has successfully completed the NC Community College 44-Hour Core, a NC Associate of Arts, or a NC Associate of Science degree.

Program Requirements:

Appalachian will provide the upper division coursework required for the Communication major in an online format.

Additional Requirements: In addition to the courses delivered by Appalachian, the following courses must be completed prior to entry into the program. North Carolina Community College course numbers are listed on the right:

Appalachian State University Course	NC Community College Equivalent Course
COM 1200: Foundations of Human Communication	COM 110
COM 2101: Public Speaking	COM 231
ECO 2030: Microeconomics	ECO 251

A minor is required for the Communication major. Choose and complete one of the following options:

Minor Option*	Courses taken at NC Community College		Courses delivered by Appalachian State University
Business (online)	ACC 120 ECO 251		CIS 2050 MGT 3630 MKT 3050 FIN 3010
Health Promotion			Additional information coming soon
Psychology (seated in Hickory)	PSY 150 MAT 151 or MAT 155 6 sh approved PSY electives		9 semester hours 3000-level Psychology courses
Criminal Justice (seated in Hickory)	CJC 111 CJC 121 CJC 132 CJC 141	Students may select any 3 to complete this requirement	9 semester hours Criminal Justice courses
*Bold requirements must be completed prior to entry.

Distance Education Program Delivery Information:

This distance education program is delivered completely online. All students must have reliable access to the internet, and a high-speed/broadband access (cable or DSL) is strongly recommended.

State requirements may require all institutions of higher education (including Appalachian State) that deliver online instruction to students located within their borders to have written authorization to do so. If you reside outside of North Carolina and intend to apply to one of Appalachian's ONLINE distance education programs, please notify the program manager.